Easydry turns salons pink

[Tue 30/03/2010 10:10:41]

Well known for its eco-credentials, Easydry is partnering with firms including haircare giant L’Oréal Professionnel Products, salon software specialist Shortcuts Software, INSTYLE magazine and Boutique Marketing to roll out the pink me! campaign, an audacious nationwide fundraiser, that will turn salons pink in the process. 

Rebecca Randle, Global CEO of Shortcuts Software, is excited about the Pink Me! campaign, and appreciates the significance of the McGrath Foundation’s work. “This is a fantastic campaign and we are delighted to be involved," she said. ' The McGrath Foundation, by providing specialist McGrath Breast Care Nurses, gives real and practical support to women experiencing breast cancer."

All salons have to do to participate is switch to the limited edition pink Easydry eco-towels for the month of October – and Easydry will donate a whopping $25 for every box of pink towels purchased.

The pink me! towels will certainly brighten up the salon – alongside the in-salon promo pack which will also be available to display. Salons will be encouraged to introduce a pink theme for a day, a week or even the whole month, raising awareness among customers, who will be asked if they want to make a small donation when they pay their bill.

All money raised will go to the McGrath Foundation, which supports McGrath Breast Care Nurses in rural and regional Australia and educates young women to be breast aware.

Eco-conscious and charitable – it seems pink is the new green!

For more information about the pink me! campaign call 1300 071 714 or visit www.pinkme10.com

For more information about the McGrath Foundation, call (02) 8962 6100.