INOA wins international acclaim

[Tue 08/06/2010 02:33:32]

For the first time in 25 years, the jury of the Prix d'Excellence de la Beauté Marie Claire has honoured a professional hair colour product: L’Oreal Professionnel’s INOA.

The prestigious and internationally recognized Prix d'Excellence de la Beauté were created in 1985 by Marie Claire to reward the best cosmetic products launched and presented to the press during the previous year.

Rewarding a select group of products each year, the products are voted for by a panel of ten French and five international beauty journalists and editors for their innovation, efficacy, texture, design and communication.

It is the first time that L’Oréal Professionnel had received this honour and also the first time that the prize has been awarded to a technical product – a major achievement for L’Oréal Professionnel.

INOA

The key to INOA is in its technology; the Oil Delivery System transports colour pigment to the hair fibre without the damaging effect of ammonia, providing absolute respect for the hair and scalp, and an unprecedented colour result.

The future of professional hair colour is in the hands of L’Oréal Professionnel; a brand dedicated to launching some of the the most advanced and professional salon products worldwide and whose professional colour portfolio has spanned decades of worthy acclaim.

For more information contact 1300 651 141 or visit www.lorealprofessionnel-inoa.com.au