New online venture fuels salon business

[Tue 27/07/2010 02:50:10]

Leading salons are reporting busy trade this winter thanks to the new online marketing initiative JumpOnIt.com. The Sydney-based Australian startup has offered the hair and beauty industry a unique marketing avenue and access to an online audience of over 415,000 fans.

Brad Nagata's salon at the Ivy has seen the benefits of jumponit.com

A number of leading hair and beauty salons have already embraced the new marketing concept, which combines great daily deals with active social media engagement.

Buyers have only 24 hours to secure the discounts of up to 90% off hair and beauty treatments as well as spas, gyms, restaurants and bars and more. Coupons are purchased individually and when enough people “jump on it”, the deal is activated and each buyer is emailed their coupon.

Since Jump On It launched in late May, over tens of thousands of consumers have purchased coupons through the site, and its fan pages have over 415,000 members. Jump On It CEO Colin Fabig attributes the sites’ popularity to the spectacular deals it offers.

Recent Sydney deals have included 62 per cent off skin facials at Retreat Holistic Beauty, 50 per cent off golden spray tans at the Facial Rejuvenation Clinic, 64 per cent off hairstyling at the Brad Ngata Salon in the exclusive IVY, 55 per cent off rejuvenating facials at Executive Beauty and 74 per cent off Teeth Whitening at Lightsmile.

Brad Ngata from Brad Ngata Hair Direction said he’s never had such a successful marketing campaign.

“The group discount idea is a fabulous concept, we’ve been very impressed with how our deals on Jump On It have led to real results,” Brad said.

The Jump On It deal, ‘$99 for haircut and blowdry from a Master Sylist and a half head of foil highlights’, usually costing $274, has provided valuable business for Brad Ngata Hair Direction.

“We had 127 new clients through the door and many of those were up-sold products and rebooked appointments,” Brad said.

Brad said the hair industry was becoming increasingly competitive but he knew people would love the salon, so the Jump On It deal was a great way to get customers through the door. “Winter is usually our quieter time so we were happy with the way Jump On It captured our target market,” he said.

Lightsmile owner Miro Fahmy says the results of his recent Jump On It marketing campaign speak for themselves. “Not only did we get 100 customers we didn’t have before the campaign, more than half of those new customers’ rebooked appointments."

Miro said winter is usually a quieter time of year for Lightsmile but the Jump On It deal, ‘$499 worth of teeth whitening for only $129’, guaranteed customers through the door.

Visit www.JumpOnIt.com for further information and to check out past and current deals.