mylocalsalon.com

[Thu 29/07/2010 02:05:48]

At a time when hair and beauty treatments are increasingly perceived as a necessity and Australians are spending more time online, Shortcuts Software is set to launch the country’s premier online directory of hair and beauty services, mylocalsalon.com.au.

Launching in early September 2010, mylocalsalon is Australia’s first online directory for the hair and beauty industry which enables customers to search and book appointments in real-time wherever and whenever they like. The site will offer customers the ultimate in convenience and technology with a free iPhone application, exclusive mylocalsalon specials, and in the future GPS-tracked SMS communication, offers and gift certificates.

Global CEO of mylocalsalon and Shortcuts Software Rebecca Randle said mylocalsalon was a revolutionary online directory that would completely change how people will find and book appointments at hair and beauty salons and spas in their local area or Australia-wide.

“Online purchasing and scheduling is taking over the world. Gone are the days of waiting for business hours and making a phone call to book an appointment. Today consumers enjoy and expect the convenience of selecting services and products and booking appointments with the click of a mouse, anytime and anywhere,” said Rebecca.

“Google reports that every month in Australia over 170,000 online searches for hair and beauty services are being submitted. So there is clear demand for a central online directory like mylocalsalon which brings together those salons that are already online and also provides a simple 24/7 appointment booking solution. Further enhancing the convenience of mylocalsalon will be the free Iphone app," she added. 

From 6 September iPhone users can download the free mylocalsalon iPhone app so wherever they are the app will find the nearest salon to their current location.

“Another incentive to use mylocalsalon will be its exclusive discounts and specials function which will deliver the latest salon and spa deals to our members’ inboxes on a daily basis. So you can find the best salons and spas at the best price right now!” Rebecca said.

According to research the beauty industry is moving from one that is perceived as the domain of the wealthy to one that is now a basic consumer service for many men and women. The growth in the industry is indicative of the increased growth in the personal services sector overall, and part of the growing consumer desire to attain “work life balance” and the growth in experiential purchasing.

www.shortcuts.com.au