Get pink with pink me!

[Tue 03/08/2010 02:33:34]

Time is fast running out to get involved in the pink me! campaign – orders for Easydry’s limited edition pink eco- towels close on Friday, August 6.

Eco-brand Easydry is joining up with leading industry names and hundreds of salons across Australia in an unprecedented collaboration to raise thousands of dollars for specialist breast cancer care nurses and the McGrath Foundation during Breast Cancer Awareness Month in October.

Well known for its eco-credentials, Easydry is partnering with firms including haircare giant L’Oréal Professionnel, salon software specialist Shortcuts Software, INSTYLE magazine and Boutique Recruiters to roll out the pink me! campaign, an audacious nationwide fundraiser, that will turn salons pink in the process.

“This is a fantastic campaign and we are delighted to be involved. The McGrath Foundation, by providing specialist McGrath Breast Care Nurses, gives real and practical support to women experiencing breast cancer," said Rebecca Randle, Global CEO of Shortcuts Software.

All salons have to do to participate is switch to the limited edition pink Easydry eco-towels for the month of October which need to be ordered by Friday – and Easydry will donate a whopping $25 for every box of pink towels purchased.

The pink me! towels will certainly brighten up the salon – alongside the in-salon promo pack which will also be available to display. Salons will be encouraged to introduce a pink theme for a day, a week or even the whole month, raising awareness among customers, who will be asked if they want to make a small donation when they pay their bill.

All money raised will go to the McGrath Foundation, which supports McGrath Breast Care Nurses in rural and regional Australia and educates young women to be breast aware.

Eco-conscious and charitable – pink is definitely the new green (for October, at least!)

For more information about the pink me! campaign call 1300 071 714 or visit www.pinkme10.com. Don’t miss out!!