ISO Options' 10 year win

[Tue 10/08/2010 10:22:55]

ISO Options Waves has once again been awarded BehindtheChair.com’s coveted Stylist Choice Award for ‘Favourite Permanent Wave.’ Amazingly, this is ISO Options Waves' tenth consecutive win.

As the name suggests, the Stylist Choice Awards is all about stylists. Every year, stylists who are members of salon industry website BehindtheChair.com get to choose their favourite products, companies, education and platform artists in over 30 categories.

The exclusive, patented formulas in the ISO Options Waves collection utilise Isoamine, a naturally derived waving agent which penetrates more deeply and evenly into the hair without aggressively lifting the cuticle.

Since the internal structure and integrity of the hair is not disrupted, there is no need for conditioning additives that can hinder the perming process. The result is resilient curls, waves and volume and healthy hair. For more information on ISO, contact Salon Support on 1800 111 770.

A long list of favourite brand were also honoured in the awards including Redken, Pureology, Sebastian Professional, Joico, Moroccanoil, Wella Professionals, Matrix, TIGI, American Crew, CHI, Goldwell and Great Lengths hair extensions.

Full list of Behindthechair.com Stylist Choice Awards winners:

Favorite Shampoo: Redken Color Extend Shampoo

Favorite Conditioner: PureOlogy HydrateCondition

Favorite New Shampoo/Conditioner: Sebastian Volupt

Favorite Prestige Shampoo/Conditioner: PureOlogy Hydrate

Favorite Deep or Restorative Conditioner: Joico K-PAK Deep-Penetrating Reconstructor

Favorite Prestige Styling Product: Moroccanoil Oil Treatment

Favorite Straightening Product (non-chemical): Matrix Sleek.look Blow-Down Extreme Crème

Favorite Chemical Smoothing System: Keratin Complex Smoothing Therapy by Coppola

Favorite Styling Product: Sebastian Whipped Creme

Favorite New Styling Product: TIGI Catwalk Your Highness Thickening Gel Crème

Favorite Hairspray: Kenra Volume Spray 25

Favorite Permanent Color Line: Redken Color Fusion

Favorite Demi-Permanent Color Line: Redken Shades EQ

Favorite Highlightening System: Scruples Blazing

Favorite Bleach Lightener: Wella Blondor

Favorite Permanent Wave: ISO Options Waves

Favorite Color Protecting Product: PureOlogy Hydrate

Favorite Men's Product Line: American Crew

Favorite Fine or Thinning Haircare Product: Nioxin Scalp Therapy

Favorite Multicultural Company: Mizani

Favorite Professional Make-up Line: TIGI Bed Head Make-Up

Favorite Volumizing Product: TIGI Catwalk Your Highness Root Boost Spray

Favorite Product You Can't Live Without: Moroccanoil Oil Treatment

Favorite Blow Dryer: Farouk Systems CHI Turbo

Favorite Flat Iron: Farouk Systems CHI Ceramic

Favorite Hair Extensions Company: Great Lengths

Favorite Collection on BTC: Goldwell Color Zoom 2010 "Just naked"

Favorite Step-by-Step on BTC: Wella Koleston Perfect Special Blonde

BTC Bookstore Award: Favorite Educaiton in the Business Category: Eric Fisher "90 Days to a Lifetime of Big Earnings"

BTC Bookstore Award: Favorite Education in the Collection Category: TIGI Unity Collection

BTC Bookstore Award: Favorite Education in the Color Category: What Would Beth Minardi Do? Q&A Book

BTC Bookstore Award: Favorite Education in the Classic Cutting Category: ABC Cutting the Hair the Sassoon Way

Favorite Event or Show: America’s Beauty Show

Favorite Small Company: UNITE

Favorite Educator or Platform Artist: Nick Arrojo

Favorite Overall Professional Products Co. : TIGI

www.behindthechair.com