Organic beauty at Sydney International Spa & Beauty Expo

[Thu 19/08/2010 02:50:56]

Organic spa and beauty brands will be again showcased in 2010 at the Sydney International Spa & Beauty Expo which will run from September 4 -5 and is the destination for salon, spa and wellness professionals.

Hair and makeup by Rachel Montgomery at Art House Creative Management

Organically certified brands have the opportunity to exhibit at the largest spa and beauty expo in Australia where 10,000+ professionals will be searching for the latest new and exciting ranges to stock in their business.

Brands such as Organic Spa, Babor and MiEssence are set to showcase this year to take advantage of the increasing demand for organic products in spa and beauty salons.

“Last year we were thrilled to be part of the specific organic section and as a result had a very successful show. The designated area drew like-minded clients to explore organics for the professional beauty industry. Other organic orientated expo’s which we attend still allow natural and non certified brands to exhibit, the Beauty Expo has gone one step further ensuring that all brands in their organic section are organic and certified," said Katrina Milham, Brand Manager from Organic Spa.

Those exhibitors recognised by Australian Certified Organic (ACO) will sit alongside the association within the new ACO pavilion whilst representatives from the board will be on hand to ease new salon, spa and brand professionals into the world of organics.

Akiko Nicholls, Managing Director, Australian Certified Organic says the presence of Organic at the expo is a further indication of growing industry interest in organic products:

“It’s excellent that organics can be part of a beauty industry expo; this is a major step in the recognition of organic beauty care products in Australia,” she said.

www.internationalbeautyexpo.com.au