Save time, make money

[Thu 19/08/2010 12:34:40]

A new online beauty booking initiative will save clients time while increasing both bookings and revenue for registered businesses.

Last year alone, Australians spent $3.3 billion on beauty services and a staggering $19.7 billion online. Beautyrightnow.com is giving salons the opportunity to have their share of the revenue, by tapping into a target clientele looking for beauty services in a hurry.

The new site, tipped as Australia’s premier online hair, beauty and spa treatment destination, is due to launch in October, but the prelaunch site has already gone live and is looking for businesses to register and take advantage of the booking-boosting service.

Even better, for a limited time, Beautyrightnow.com is offering styleicons.com.au readers a special discount, allowing registration for a mere $50 – rather than the usual $99.

It’s a win-win situation for hair and beauty clients who want to book an appointment without the fuss – and for salon owners, who not only receive payment at time of booking, but also have the invaluable opportunity to attract a whole host of new clientele, fill 'dead' diary space and inevitably increase revenue while establishing a presence online.

Leila said the site will primarily attract clients who have busy lifestyles, aren’t loyal to particular treatments or can’t book into their regular salons. Domestic and international travellers will also find the service extremely convenient.

“Beautyrightnow.com is highly desirable to the 25 to 55 year old female market,” she said. “In just three clicks, they can find a specific hair or beauty treatment and view the time, price and salon.”

Leila said traffic to the website will be generated with a strategic marketing campaign that includes advertising on major online beauty destinations such as Vogue and Beautyheaven, TV publicity, magazines and newspapers as well as exposure on social media sites such as Facebook and Twitter, viral campaigns on You Tube and domestic and international tourist campaigns.

“Our website is already averaging around 3000 hits a day and our first You Tube video has attracted over 7,200 hits in its first two weeks,” she said.

Crucially, the online system is incredibly simple for even the most technologically-challenged – salons need only have internet connection and an email address to use the site effectively.

So there’s no reason not to register – for a mere $50, you’ll find your salon attracting new clients like bees to a pot of honey – and your business will be buzzing day in, day out.

To take advantage of the limited edition special offer and register your business for $50 (instead of the usual $99) please visit www.beautyrightnow.com and enter the promotional code 4673.

To view the Beautyrightnow.com video on YouTube, click HERE.
To follow Beautyrightnow.com on Twitter, click HERE.
To join Beautyrightnow.com on Facebook, click HERE.