Pink hair to show you care

[Wed 01/09/2010 11:11:52]

Great Lengths Australia has developed an innovative fundraising campaign for the National Breast Cancer Foundation (NCBF) using its hot pink and pastel pink hair extensions.

NBCF representative Sali Stevanja

Women (and men!) can add some colour to their hair for just $10 per strand (which includes both application and future removal), and the full amount of each strand purchased will be donated in full to NBCF for Breast Cancer Awareness Month in October. Even If only 1000 strands are purchased by women across Australia, the donation to NBCF will be $10,000.

Sali Stevanja is a representative from the NBCF and the face of the Pink Hair to Show You Care Fundraiser.

“I’m a 29 year old mother of one, and I was diagnosed with Breast Cancer at the age of 27. I endured seven months of intense chemo, becoming fatigued, nauseated and not to mention losing all my hair – that’s pretty hard to take when you are meant to be at your prime. My friends were experimenting with new hairstyles whilst I was trying on wigs,” explained Sali,

“ I thought it was a relief when my hair started to grow back at the end of my treatment but due to it growing back unevenly and looking ‘boyish’ I struggled to find the feminine confidence I once had… until I discovered Great Lengths hair extensions. They look incredibly natural and I feel beautiful and womanly again. It has helped restore my fun, flirty, positive outlook on life.”

“Hair is so representative of a women’s femininity and the loss of hair during cancer treatment can be incredibly distressing for many women," said Liz Talga, Salon Manager of Bauhaus Hair, one of the participating salons.

“We are experienced in working with women who have uneven growth and issues with fine hair, due to cancer treatment, pregnancy or hormone related causes. In these instances, having Great Lengths hair extensions applied can be immensely beneficial in building self confidence and creating gorgeous, completely natural looking hair that is easy to maintain.”

For further information and to locate your nearest participating salon, visit www.greatlengths.com.au 
For further information on the National Breast Cancer Foundation, visit www.nbcf.org.au