Since September 2010 the Australian hair and beauty industry has been revolutionised with the launch of Shortcut Software’s mylocalsalon.com.au – the first virtual marketplace that allows customers to search and make live, real time bookings for hair and beauty services anywhere, anytime.
For a limited time, hair and beauty salons, day spas and holistic practitioners can register for a free 90 day trial of mylocalsalon.com.au and associated software Shortcuts mybooker.
This software will enable salons to trial the online directory and receive online bookings from clients 24/7 directly into their appointment book. Additional modules enable salons and spas to communicate with their clients via text and email.
Rebecca Randle, the global CEO of Shortcuts Software said mylocalsalon would enable salons to easily and inexpensively join the online booking revolution and grow their business.
“In today’s highly competitive marketplace, it’s vital to sustain and grow your business but it’s increasingly difficult to retain and attract clients,” she said. “It’s not enough to be a great stylist or therapist, you have to give your clients an easier, more convenient way to contact your salon and make appointments at a time that suits them.
“Let’s face it…Australians are surfing more, clicking more, scheduling more and spending more online. Hair and beauty salons need to have an online presence to remain competitive.
“Giving your clients the opportunity to book online gives them the ability to communicate with you about their needs 24 hours a day, 7 days a week. Your clients’ schedules are as different and hectic as your own. By providing an online booking solution you are adapting to their lifestyle and providing the best possible service.
“mylocalsalon will also launch with an exclusive discounts and specials offering which will allow salons and day spas to fill an empty appointment book and attract new, potentially repeat business,” she said.
Salons that take advantage of Shortcuts mybooker or existing clients that use Shortcuts BookME can also provide their clients with the convenience of booking appointments via their own business website and Facebook page.
Shortcuts Software customers can also take advantage of a special ANZ Merchant Services offer providing approved applicants with a Merchant Service Fee (MSF) from 0.69% per $ transaction, along with a Debit Card Fee as low as $0.15 per transaction*.
Rebecca Randle has also highlighted the special ANZ EFTPOS offer for Shortcuts customers saying it could result in a material cost reduction for Australian salons and spas, some of which may currently pay between 2-2.5% per transaction in MSF.
“Shortcuts Software is pleased to be able to pass on the very attractive ANZ merchant facility fee pricing opportunity to our customers, which has the potential to reduce their MSF costs quite significantly. Shortcuts is committed to helping its customers maintain and grow their businesses, and this arrangement with ANZ, one of Australia’s leading banks, may certainly help the salons and spas to reduce their expenses,” she said.
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