There’s no doubt that counterfeiting is rife where successful brands are concerned and acclaimed hair care brand Moroccanoil recently found itself at the centre of a counterfeiting incident when it was revealed that Priceline had been stocking an illegal supply of the products.
Brad Gauvin, Business Development Director at Haircare Australia wrote a letter to Moroccanoil clients advising them of the misdemeanour.
In the letter, he described how Priceline had issued a mailout and catalogue promoting product purporting to be Moroccanoil This product had different packaging, bottle and contents. The bottle and carton was smaller with a dubious batch code and the oil of the product had a strikingly different consistency and perfume.
Legal action was taken by Moroccanoil to remove the product from the shelves, prevent Priceline from selling it and prevent further supply of the counterfeit product.
“This is of course an ugly consequence of being such a phenomenal and salon only brand,” said Brad, “We will quickly rectify this matter and continue to build the extraordinary Moroccan brand in Australia, New Zealand and your business.”
Luckily, Priceline agreed to withdraw the products and initiated the formal recall process.
Brad also alluded to the health risks of unauthorised product to consumers as well as the substandard quality of products that are not the real deal.
At the same time, Moroccanoil released an anti-diversion policy to help consumers and salon identify counterfeit products.
“Moroccanoil is a salon-only brand, so if you purchase Moroccanoil products from an unauthorized dealer, you are buying diverted and/or counterfeited products that are not protected by Moroccanoil’s warranty. These unauthorized dealers may be online, or they may even be your local pharmacy, supermarket or corner store.
Products that are diverted may be damaged, expired, tampered-with, and/or unsafe. Diverted products may even be counterfeit, made with unknown ingredients that could adversely affect your health.”
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