Most Popular Articles This Week Anything Goes by Artistic Minds INC Business in Bali with L'Oreal Professionnel The late Vidal Sassoon ghd get glossy Hair Expo Countdown Related Articles Anything Goes by Artistic Minds INC Backstage with Goldwell at Dylan Cooper Backstage with Goldwell at By Johnny MBFWA: Goldwell for By Johnny MBFWA: Goldwell for Camilla Most Recent Articles Business in Bali with L'Oreal Professionnel Hair Expo Countdown Alterna CAVIAR Photo-Age Defense Heritage Collection Tour Union Jack Celebration News Categories Collections (150) Style File (121) Style Icons TV (104) Salon Design (29) Salon Openings (30) New Products (145) What's Hot (123) Catwalk (289) Beauty & Health (0) Happenings (709) Education (27) Jobs (3)
L'Oreal Steam Pod Teaser

Goldwell Style Sign launch

[Thu 24/02/2011 12:45:17]

The Panoramic Wild Life salon in Sydney's Milson Point was adequately transformed into a laboratory inspired dining and function space as special guests Sharon Blain and Dieter Mersmann showed the infinite possibilities and true benefits of Goldwell’s latest styling range.

Sharon Blain with model

Dieter pre-coloured the models hair while Sharon flexed her renowned styling expertise by creating on-trend hair with incredible shine and protection – thanks to the new FlexShine protect technology in each of the Goldwell Style Sign products. 

Dieter Mersmann

From blonde bombshells with short textured hair to long cascading curls and rich reds – Sharon and Dieter showed the true diversity of the range consisting of 21 different products.

Style Sign has been designed to bring out the best in hair styling and colour by providing unsurpassed shine without weight and long-lasting colour brilliance. Every product in the range contains UVA/UVB filters and moisturisers for all-round colour protection.

Research conducted by Goldwell shows that 74 per cent of stylists agree that Style Sign enhances both the brilliance and shine of hair colour.
There are six segments in the range to meet all hair types and styling needs.

The Texture line is for structured styling looks that last, Volume is for extra body and long-lasting volume, Gloss is for maximum shine and enhanced colour, Straight has been designed to provide the ultimate straightening control with heat protection, Natural provides an almost invisible light styling effect and Curl is the epitome of definition and control to create or enhance curls.

The dynamic portfolio also includes a men’s specific product - Roughman creamy matte paste and Hot Form, Sleek Perfection and Structure Me are designed to do just as the name suggests.

Not only did guests enjoy the delicious food on offer, they were delighted with the warm hospitality from the Goldwell and Tailor Maid teams while picking up some serious colour and styling tips from two of Australia’s most awarded hairdressing heroes.

www.goldwell.com.au

Images by Beauty Directory