|
Liberating Moments
[Thu 03/03/2011 02:56:11]
The Wests club at New Lambton in Newcastle was overwhelmed with the 220 people that turned up for Libby’s Salon Loyalty and Leadership Seminar alongside up-styling Queen Sharon Blain and business coach, Kimberly Martz.
The result was an all-encompassing interactive style evening with special guest speaker and Beyond Blue Ambassador, Craig Hamilton as well as John Whitaker from Whitaker’s Jewellers on Darby street who spoke of the service synergies between hair salons and his business.
“Not only did Sharon educate and inspire the audience with her skill, we also talked about the relationship between the hairdresser and the client to build loyalty. Everyone walked away with useful tips on how to get your clients and staff more engaged,” Libby said.
Libby and Kimberly have a combined 57 years experience in the industry –42 years owning a hairdressing business and Libby’s ‘slightly Oprah, slightly Andrew Denton’ approach to the evening was well-received by the captivated audience.
“The feedback has shows that it was such a great night. To think that clients aren’t interested in how much time and effort goes into our training is a massive assumption. Those that attended now have a new appreciation of the level of skill that is required and of course the hairdressers really learnt a lot from Sharon’s work,” Libby said.
Originally met with controversy, Libby was determined to continue with the show with the attitude that even if there were 50 people there it would have still been a success.
“I think it’s really important that we share our skills around because like Craig Hamilton said, awareness of depression is important – we can’t pretend that it’s not there,” she said.
As an organisation, beyond blue aims to raise awareness of depression, anxiety and related disorders to help reduce the associated stigma and encourage people to seek help.
“Depression is the 21st centuries black plague that cut through Europe in the 20s. We are busier than we’ve ever been and continually stimulated in our everyday life,” said Craig. “10 years ago I had no balance in my life and became very unwell so I developed bi-polar. At 37 I was an Australian who thought I could never be mentally ill.
Sharon opened the show with hair design inspired by the 40s and spoke of the importance of giving clients what they want and not what you as a hairdresser thinks. She also used padding on her second model to create a more avant-garde ‘secret-braid’ with a sewing technique.
“It’s not perceived to be cool to have a style book in the salon but it is one of the most important parts of the business, when it comes to giving clients what they want,” Sharon said.
Kymberly showcased a variety of models with ‘Day to Night’ looks and showed the audience how to design something that is age appropriate, suits their lifestyle and is easily recreated within their styling ritual.
.jpg)
John Whitaker spoke about choosing Jewellery items that can be worn with confidence and the importance of recommending pieces for each customer that complements their individual style.
“There are so many parallels in terms of the detail we focus on in our business and that of a hairdressing business. Our objective is to provide something for the customer they feel represents them,” he said.
A host of exclusive prizes and giveaways added to the energy on the night from Goldwell, Label.M, Norris, Kerastase, Nak, American Crew and Haircare Australia. A new weightloss product called Sensaslim that is sold in salons also made its way into the mix.
“Everyone really enjoyed themselves and that was the idea. There was no ego and it was refreshing for all to see that other businesses have the same challenge in building loyalty with customers,” Libby said.
With fashion from local shop Lotus and make up courtesy of the Mask Make Up Academy, it was an equally inspiring as informative production. Congratulations Libby for daring to try something new and share the special stories and knowledge of some our local and National identities.
Liberated Business (02) 4967 6001
946
|
Directory
(1).jpg){kind=logo}
.jpg)
.jpg)
.jpg)
