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Alterna struts with Alex Perry at RAFW
[Thu 21/04/2011 02:57:33]
Alterna Professional Hair Care and Creative Director Dario Controneo are excited to be working with one of the country’s most well known and respected designers, Alex Perry, and the feeling is mutual.
“When we first discovered Alterna we were certainly impressed” says Alex Perry Publicist, Josh Flinn. “For the new collection we are showing at RAFW we were after an alignment with a like minded company that believes in the same things that we as a company do - integrity of product, refinement of an ideal and a glamorous finish! And the Alterna CAVIAR range certainly fits that ideal. It is truly the next generation in hair care and we are excited to start working with Dario and his team.”
Dario Cotroneo for Alterna
Dario Cotroneo has spent the past 20 years educating hairdressers, styling high-fashion editorial and building a loyal celebrity and media clientele with his sophisticated vision and professionalism making him one of the most in-demand session stylists.
Alterna captures the essence of indulgence and is a perfect match for the elegance and sophistication of the Alex Perry woman.
Stay tuned to Styleicons for catwalk reports and styling looks from Alterna.
Alex Perry – Dario Cotroneo
www.alternahaircare.com
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