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Aveda jams with hairdressing masters
[Thu 19/05/2011 03:35:47]
Global master artists inspire, educate and honor the craft of beauty and fashion at the powerhouse London show Aveda Master Jam 2011.
Aveda showcased top talent from its global network at the Aveda Master Jam show on April 10th and 11th in east London’s Old Billingsgate venue on the bank of the River Thames.
A two-day event designed to foster technical learning alongside creative inspiration, Master Jam brought together Aveda’s masters in hairdressing and makeup artistry for a ‘jam session’.
Sharing ideas and techniques with an avid audience of more than 1,200 beauty professionals from 20 different countries, Aveda guest artists presented the latest styles, techniques and the ideas that inspired them, unveiling a global vision of trends in hairdressing and beauty.
The show’s theme Fashion Forward was brought to life in five vignettes that embodied Aveda’s environmental mission whilst also integrating presentations from Aveda veterans and young talent alike, culminating in a finale by Antoinette Beenders, Aveda’s Global Creative Director.
Antoinette drew her inspiration from the elements of air, fire and water, fusing wearable style with the fantastic and fantastical amidst block blondes, redheads and rich dark blacks and grey-lilac pastel.
The element of air was reflected in an eighties-era Sinead O’Connor crop with a Joan of Arc fringe - a super-fine veil of hair covered the eyes to create an almost-antiqued look.
From Europe to North America, Aveda put forth a wealth of creative talent that is destined to inspire and invigorate.
www.aveda.com.au
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