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Beauty Editors indulge with Matrix
[Thu 14/07/2011 12:57:00]
Seven of Australia’s leading Beauty Editors celebrated the launch of the new Matrix Total Results range, invited to their very own salon experience with acclaimed stylist Benni Tognini.
Benni Tognini for Matrix
Prescribing each guest’s hair type against the Total Results range (Total Results Moisture, Color Care, Sleek, Amplify and Curl), a five minute Total Treat at the basin was then applied at the basin leaving hair full of shine.
Launched into salons nationally from July 1st 2011, Matrix Total Results was highlighted for its affordable price point, accessibility and presense of a ‘miracle’ product within each line.
“Our readers are always looking for salon-quality hair care that they can keep coming back to: Matrix is a perfect example of this with the new Total Results range,” said Sara Mclean, Beauty Editor of DOLLY magazine.
“I have young children so this is a perfect, low-maintenance range I will be able to use at home and tell my readers about, I especially love the Total Results Moisture Cure,” commented Kelly Baker; Beauty Editor of The Australian Women’s Weekly.
Achieving their own haircare results, guests left with a gift bag personally prescribed by Benni Tognini and a smooth shining style.
www.matrixaustralia.com
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