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Goldwell joins Project Runway Australia

[Fri 15/07/2011 11:31:33]

As official hair sponsor of Project Runway Australia Series 3, Goldwell makes its way to the forefront of fashion design and style.

“Goldwell recognise the significance of fashion and hair cohesively pairing together, and we are excited to be the Hair Sponsor for Project Runway Australia,” said Louise Chamberlain, Marketing Director Goldwell Australia.

“This sponsorship will enable Goldwell to support young up and coming Australian designers as well as increase the profile of the professional hairdressing industry. It provides a great opportunity for Goldwell stylists to work on the set of Project Runway Australia and be exposed to new opportunities,” she added.

The highly anticipated third season welcomes Supermodel Megan Gale as the new host of the hit fashion reality series with a judging panel that includes the designer expertise of Alex Perry and Kirrily Johnston and the commercial eye of Jarrad Clark.

Each week Goldwell Stylists from around the nation will be on set creating hair looks using the Goldwell StyleSign range, ensuring each model is runway ready with footage shown documenting this exciting creative process.

“The Foxtel Channels Group is thrilled to welcome Goldwell as an integrated sponsor of Project Runway Australia Series 3,” said Andrew Mulready, Head of Advertising Sales and Sponsorship Foxtel Channels Group. “We look forward to Goldwell enjoying the benefits of their multi level sponsorship of Project Runway Australia.”

As Hair Sponsor, the Goldwell brand will be strongly integrated into the show dominating the hair salon on set and also advertising via solus billboards, a 30 second TVC during the show and logo association on key marketing materials – all cementing the brands position as fashion, style and design forward.

Project Runway Australia is produced by Fremantle Media Australia, exclusively for FOXTEL Arena.

www.goldwell.com.au

*Photography by Jodie Hutchinson