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LFW: ghd for sass & bide

 

[Thu 22/09/2011 12:30:07]

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ghd supported Australian fashion royalty, sass & bide, at London Fashion Week with Renya Xydis on hand to create the quirky and cool catwalk hair look.

Revealing sass & bide’s much anticipated Spring/Summer 2012 collection ‘Seekerstate” ghd Hair Director, Renya Xydis created a hair look representative of the contrasts seen throughout the collection.

Renya Xydis for ghd

“The collection features quite feminine looks, from tailored pieces to long flowing dresses, so this is reflected with a contrasting hair style,” said Renya. “It’s quite different to anything we have done with sass & bide in the past. The look is quite masculine and is sleek and angled.”

Using the new ghd Style range to create the hair look, Renya made the most of the new collection of essential styling products complemented by the ghd Gold Series stylers and ghd Brushes – her work never disappointing sass & bide Designers Sarah-Jane Clarke and Heidi Middleton.

“We have collaborated with Renya and the team at ghd again as Renya really understands our vision, always creating an amazing and unique look every time.”

Get the Look:

1. Starting with a middle part, wet the hair with ghd Straight & Smooth Spray.

2. Section the hair into three even parts.

3. Taking the middle section at the back of the head, cornrow into seven equal sections starting at the crown and tie at the nape of the neck.

4. Pull the two side sections around to the back and tie at the nape of the neck, then smooth out the ponytails using the ghd Gold Max Styler.

5. Basket weave all the ponytails together.

6. Add ghd Straight & Tame Cream to smooth out the corn rows. 

7. Finish with ghd Final Fix Hairspray all over, followed by ghd Final Shine Spray.

www.ghdfashion.com.au 

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