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MFW: Redken for Jil Sander
[Thu 29/09/2011 11:58:17]
Redken 5th Avenue NYC Creative Consultant Guido created a timeless look at Jil Sander that breathed both past and future trends.
“In the true DNA of the brand, this is a rich woman's hairdo that looks almost so perfect, it has no period,” explained Guido. “It could be from the future but also nods to the past.”
“It's inspired by the 1950's but then becomes mid-century modern which makes it such a sculptured look. It's very helmut-like; the shape and texture makes it look as though it's stuck on,” added Guido.
Get the Look:
1. Apply rootful 06 root lifting spray liberally to damp hair to give it some texture.
2. Section the hair and blow-dry.
3. Backcomb each section to create volume and height, then brush hair back away from the face and create a ponytail, securing an elastic at the very end of it.
4. With the help of a foam roller, roll the hair starting from the ends, tucking it under and pinning it.
5. Layer forceful 23 hairspray to create the glossy, helmut-like shape and to smooth the hair.
www.redken.com.au
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