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MFW: Wella for Antonio Marras
[Thu 29/09/2011 12:03:06]
Wella Professionals Global Creative Director Eugene Souleiman presented a sculptured and intricate hair look for Antonio Marras in Milan.
Featuring a bold and eclectic mix of palettes, prints and textures, inspired by the distinct and controversial style of early 20th Century French female artist, photographer and writer, Claude Cahun, the S/S ’12 Antonio Marras collection was inspired by the character of a maid.
Secretly experimenting with her madame’s wardrobe, the maid discovers a romantic mix of soft, feminine florals and pretty graphic prints married with neat, uniform-like silhouettes, capturing the subtleties of their different roles.
The hair look created by Eugene Souleiman, brought to life both facets of these characters.
“I was inspired by a moodboard of Claude Cahun that Antonio had created which had pictures of her wearing a hat made from twisted fabric,” said Eugene.
Eugene Souleiman
“I wanted to recreate this effect with hair to make a small but striking hair look which was sculpted and intricate, a mix of strict discipline with ephemeral beauty. I liked the idea of using the hair to capture the more stern and confident side of the maid’s character, in contrast with the softness of the madame’s clothes.”
To create the look, Eugene manipulated the hair like fabric - wrapping it neatly around the head to create a smooth vinyl-like sheen, before crowning the head with a sculptural, tiara-style rope twist.
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