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Homegrown Success at AHS London

[Thu 20/10/2011 12:02:49]

Emiliano Vitale, Creative Director of Sydney’s é SALON, recently returned from the global hairdressing event of the year – the 29th Alternative Hair Show in London.

Emiliano Vitale and his AHS Team

Making a return to the prestigious Royal Albert Hall, this year's London Alternative Hair Show was themed ‘ILLUSION’ with each participating salon presenting a 3-4 minute choreographed show.

Showcasing new talent and international hairdressers, award-winning Emiliano Vitale presented a show inspired by what he called “Tomorrow People” creating a fusion between yesterday, today and tomorrow.

“Our view for ‘Tomorrow People’ is that we will live in a world with no race, colour or prejudice – we will be just one people. I feel like we have begun our journey with this, bringing together the Australian industries with many others from around the world, in this moment in time,” explained Emiliano.

Emiliano created a play on shapes with cuts that were classic in their geometry, yet with a modern line - inspired by tribal shapes seen in different cultures from around the world.

Brice Thioron of L’Éclaireur with Emiliano Vitale

Yet the icing on the hairdressing cake for Emiliano came with the awarding of Best Commercial Collection in the 2011/2012 Association of International Professional Hairdressing Press Grand Trophy Awards; chosen from 416 photo collections across 21 countries.

Best Commercial Collection 'Breathe' by Emiliano Vitale

“To be in the company of such people as Tim Hartley, Guy Kremer, Sassoon, TIGI, Creative Team UK, Saco and David Murray was truly awe-inspiring,” said Emiliano.

“I could not have imagined in my wildest dreams the feeling I had when I stepped out onto that stage in front of 4,000 people; it was mind-blowing and I think one of the most incredible experiences I will ever have.”

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