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International Trend Vision Awards

[Thu 17/11/2011 02:12:48]

Marking the 9th International Trend Vision Awards, 85 teams from 49 countries competed to be named Wella Professionals’ finest.

People's Choice Color (Cananda)

Australian hairdressers Sophie Lomas and Igor Rosales-Jackson represented the country on 30th October in New York for a creative event never to be forgotten.

“The awards were such an amazing experience,” said Sophie Lomas. “Everything from the dinners to the event was great, Wella really know how to put on a great show!”

Gold Color (China)

Celebrating the skills of innovative young talent, ITVA showcased ability to a global audience through the categories of Color and Young Talent – judged by iconic Wella names such as Eugene Souleiman and Josh Wood.

“When judging the competitors, I’m looking to be inspired, and the interpretations we’ve seen today have done just that,” said Eugene Souleiman, Wella Professionals Global Creative Director Care & Styling.

Gold Young Talent (Great Britain)

“This year was particularly difficult for us to judge because the standard was so high, the bar keeps rising every year,” added Josh Wood, Wella Professionals Global Creative Director Color.

The Young Talent division is open to hairdressers that are under the age of 30 and honours excellent achievement in haircut technique and finish, creative interpretation and refinement of the trend by creating a total look.

Young Talent Award Winners
Gold: Jake Unger, Hob Salons, Great Britain
Silver: Nadine Pfeiffer Friseure aus Leidenschaft, Germany
Bronze: Mikko-Matias Räsänen, Bang By Ara, Finland

The Colour Category recognises exceptional colouring technique and finish with haircut, make up, accessories and clothes

Color Award Winners
Gold: DeLiang Wu, Di Qiu Cun, China
Silver: Alina Iulia Calin, Ayo Salon, Romania
Bronze: Chia-Wie Hung, HC Hair Culture, Taiwan

The public were invited to vote for their favourite look online in the People’s Choice Awards, for which 16,000 votes were received.

People’s Choice Awards
Jake Unger, Hob Salons, Great Britain
Antonio Quintieri, Salon Shyne, Canada

The 2012 Wella Professionals Trend Vision Trends, created by Josh Wood and Eugene Souleiman, were also revealed at the Wella ITVA: Grace, Blaze, Roxy and Celeste.

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