“Purity was about five months in the making,” says Errol. “What I wanted to conjure up was an impact collection combining simplicity and purity with hard lines and soft textures.
“The prep on the models took a long time as we had to find girls willing to have eyelashes and eyebrows bleached yet at the same time ensuring the look remained in keeping with their complexion.Overall the challenge to deliver the blonde and white tones vibe of the shoot was huge!
“The cuts were very soft on top but very graphic at the sides and nape, with very strong partings, in summary a real story of sharp contrast and sensitive balance. The colour worked in total harmony with the theme of the collection.”
Hair: Errol Douglas, Errol Douglas Salon UK Colour: Jasmin Allen Products: Matrix Make Up: Victoria Baron and Denise Rabor Clothes Styling: Vass and Thea Lewis Photography: Andrew O’Toole