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NYFW: Aveda for Betsey Johnson

[Thu 16/02/2012 10:28:01]

Aveda’s Jon Reyman styled sleek and minimalist hair for the Betsey Johnson AW’12 show at New York Fashion Week.

“Betsey’s collection is a celebration of the 1960’s, when she began her career in fashion,” said Reyman. “The hair styling echoes the era’s silhouette in a straightforward and youthful way; it’s reminiscent of Twiggy.”

Jon Reyman for Aveda

“[The] designs have so much personality; we didn’t want the hair to compete,” added Reyman. “We styled a look that mimics the long, straight silhouettes of the sixties to complement the clothing – it’s young, innocent and sweet.”

Get the Look - Straight Style

1. Prep damp hair with Aveda Smooth Infusion Style Prep Smoother.
2. Spray hair from roots to ends with Aveda Volumizing Tonic and blow dry straight with an Aveda Wooden Paddle Brush.
3. Create a clean center part.
4. Work a flat iron through hair to completely smooth and straighten, from roots to ends.
5. Tame flyways with Aveda Light Elements Smoothing Fluid or Aveda Brilliant Spray-On Shine.
6. Finish with Aveda Control Force Firm Hold Hair Spray.

Get the Look - Braid Style

1. Prep damp hair with Aveda Smooth Infusion Style-Prep Smoother.
2. Spray hair from roots to ends with Aveda Volumizing Tonic and blow dry straight with an Aveda Wooden Paddle Brush.
3. Create a low side part on the right side of the head.
4. Gather the hair into a side ponytail on the left side of the head, just at the nape and below the ear. Secure with a hair elastic.
5. Take a small section of hair from the underside of the ponytail, closer to the face, and wrap around the elastic to hide it completely. Secure with a U-pin and Aveda Control Force Firm Hold Hair Spray.

6. Create a three-strand braid and secure at the end with a hair elastic.
7. Again, wrap the elastic with hair, pulling from the loose ends at the bottom of the braid. This small section may be curled with an iron to make wrapping easier.
8. Secure wrapped piece with Aveda Control Force Firm Hold Hair Spray, and tie with thread the same color as the hair, if needed.
9. Finish the look with Aveda Control Force Firm Hold Hair Spray.

www.aveda.com.au