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Loved Up Diesel

[Thu 02/02/2012 08:43:32]

Diesel celebrated the launch of its new fragrance LOVERDOSE with a sexy and loved-up party at its Paddington store.

Live music from The CANYONS and Alice in Wonderland greeted guests who arrived via the makeshift LOVERDOSE Lane.

Heidi Sayers, Paula Grusovin & Brooke Satchwell

Especially adorned with the work of graffiti artist Martin Routledge, LOVERDOSE Lane was the sexy and subversive red carpet for media and celebrities alike.

Enjoying Smirnoff Cranberry Cocktails, Pure Blonde Beer and canapés from Pie Face and Relish, guests marked the occasion with a personalised photo with a giant bottle of LOVERDOSE – downloaded immediately at the event’s close.

Dan Mac, Jim Fin & Danny Clayton

With a door list that saw the attendance of Scott Dooley, Axel Whitehead, Zoe Ventura, Brooke Satchwell, Danny Clayton and James Tobin the Diesel vibe was high on love.

www.facebook.com/LOVERDOSE