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Platinum Perfect

[Tue 07/02/2012 12:17:23]

Pureology have developed a range that will keep clients’ shade of blonde looking radiant whilst simultaneously combating the damage caused by lightening hair.

Perfect4Platinum Shampoo

Perfect4Platinum is the first specialised hair care system released by Pureology that has been designed for the sole purpose of taking care of highlighted and fragile blonde hair.

Perfect4Platinum Miracle Filler Treatment

The Perfect4platinum range is made up of four formulas; Perfect4Platinum Shampoo, Perfect4Platinum Condition, Perfect4Platinum Reconstruct Hair Masque and Perfect4Platinum Miracle Filler Treatment. Together they replenish clients’ hair with nutrients that achieve a vibrant colour combined with soft texture, elasticity and shine.

“Perfect4Platinum is the hair care collection I encourage my blonde clients to use,” says Pureology Artist Todd Arndt from Vogue Nationale, Brisbane.

Todd Arndt for Pureology

“From highlights to balayage or all over global blonde, it is specifically designed to target hair that has been lightened four or more shades. My favourite so far from this new collection is the Miracle Filler Treatment,” adds Todd.

Pureology’s Perfect4Platinum range contains a formula that includes the exclusive AntiFade Complex and a strengthening system that uses organic botanicals and active ingredients to create a 100 per cent vegan product.

Pureology Perfect4Platinum is available from select salons nationally from February 2012. For more information call 1300 386 421 or visit www.pureology.com.au

*Words by Catherine Rolley