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KEVIN.MURPHY Style Myer’s Spring 16 Fashion Event

Roving lights, over sixty models, Jennifer Hawkins and a jam-packed VIP crowd can only mean one thing – the bi-annual Myer Fashion Show was back to deliver a Spring runway presentation of epic proportions. The fashion conglomerate recruited KEVIN.MURPHY (both the hair brand and the man behind it) and luxury beauty company Yves Saint Laurent to ensure the perfect finish to their vast range of fashion lines.

Toni Maticevski - hero

Maticevski

Opening with Maticevski (how else?) and a live band up in the rafters, the near-40 minute runway show felt like an immersive experience of sorts, and for a show so large and so varied, just one hair look just would not suffice.

Alex Perry (30)

Alex Perry

“The show is almost too big for just one look,” Kevin Murphy told me during roughly the third dress rehearsal of the day. “There are 4 different looks and about 60 models, and there are so many designers with different points of view.” These illustrious names include Alex Perry, Jen’s own swimsuit line Cozi, Pucci, Oscar De La Renta, Self Portrait, Sass & Bide, Seafolly, Aje, Mischa and more – meaning the fashion ranged from swimwear to street wear and full-on gowns.

Kate Sylevster 100 (2)

Kate Sylevster

The diverse hair looks ran the gamut of styles as well, from Valentino-inspired non-braids (the hair was actually bound with string) to ‘granny buns’ that embraced the wispy parts of the hair and became more ideally loose as they day wore on, and sleek and chic ponytails – requisite hair height included.

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The intended fourth look, meant to be centred on hemp fabric creating smaller head shapes and giant turbans overlaying them, was discarded on the day in favour of a more organic, sleek style, however small silhouettes and big head accessories still reigned supreme down the runway. Think, floral headdresses, feathers, sailor hats, denim turbans and more – meaning the hair looks had to weather a lot during the marathon show (and it’s never-ending array of dress rehearsals). As such, the brand’s SUPER.GOO, HAIR.RESORT.SPRAY, POWDER.PUFF and DOO.OVER were used to create contrastingly shiny and dry, but ultimately sustainable, textures.

Pucci (4)

Pucci

Jen and fellow Myer ambassador, pink haired rising star Fernanda Ly, wore soft, natural hair looks, with the more overtly styled model army cascading down the runway behind them. For their part, YSL created a collection of different beauty looks, with fresh skin and the odd bold lip providing a highlight. Read more about those beauty briefs here.

Kevin continued to draw from a historical basis, taking references from the fashion trends of yesteryear and incorporating it into the hair.

Myer hair&make up trial (41)

“There’s a lot more street referencing,” he explained. “70s hoop earrings, for example, and a bit of a 40s twist on things. We’re just taking a lot of eras, stuff from the 70s, 60s and 40s, and mashing it all together and sort of seeing it through a 90s lens still, so it’s still a bit punky and grungy as well.”

Kate Sylvester (2)

Kate Sylvester

It seems like Myer Spring 16 was everything and then some, pulling out all the stops to define the next season of trends.

Sometimes more is more.

For more information visit kevinmurphy.com.au

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