One of the biggest names in hairdressing has become the major drawcard, looming presence and key appointment over 2017 Hair Expo. Let’s not bury the lede – incomparable session stylist Eugene Souleiman will educate at the event, and for his legions of hairdressing fans, the ability to learn from him in the flesh is poised as the opportunity of a lifetime.
Set, as usual, over the long weekend in June, Hair Expo is heading back to Sydney after a successful stint in Melbourne last year (Victorian patrons can enjoy their expo festivities at Hair Expo Pop-Up over March 25 and 26). With that return, they’re promising an array of enticing education opportunities to draw hairdressers in.
Let’s start with Eugene (how could we not?) who will present a rare cutting and styling masterclass in partnership with Mizutani Scissors, showing off his own famous techniques. Eugene has styled hair for Chanel, Louis Vuitton and Stella McCartney, Calvin Klein, Jil Sander, Giorgio Armani and even Lady Gaga, across runway shows, editorial campaigns and celebrity appearances. The benefit of his industry experience and expertise is impossible to calculate (but it’s a lot).
It’s not just Eugene that makes the weekend’s education agenda worth the price of admission. The line-up will also host viral colourist Guy Tang, who returns after his R-rated (R for rainbow hair, but also the profanities) show at Hair Expo last year. 1.5 million YouTube subscribers, 1.3 million Facebook followers and 1.9 Instagram followers are enough stats to tell you why you need to see Guy perform in person. Recent viral styles include Unicorn Hair and Phoenix Neon Glowing Hair – expect creativity and plenty of colour.
In the ever-expanding men’s contingent, Haircare Australia and Reuzel are presenting a seminar from the Schorem Barbers, otherwise known as the Scumbags of Rotterdam. The hilarious and talented men’s hairdressers are famous in their small Rotterdam town (lines outside their barbershop often extend for hours) and as global social media celebrities, bringing even more star quality to the event.
The list goes on with international superstars – Mark Hayes and Edward Darley of Sassoon will lead three technical workshops for limited audiences (just between 10 and 12 people per class), while TV personality and arguably Australian hairdressing’s most famous export, Tabatha Coffey, will return for four roundtable classes, also limited to just 12 people per session. Business acumen, staff motivation, social media and leadership will be addressed and developed in significant ways.
“We are so thrilled to be back in Sydney this year at our brand new venue, which is complemented by exciting options to learn from some of the most iconic artists in the world of hair,” said Hair Expo Australia Event Director, Julia Erben. “This group of legendary talent from around the globe can’t wait to come to Hair Expo 2017, making this year’s program a firework of ideas and inspiration. It’s high time that Sydney gets back its very own Festival of Hair!”
The first evening’s all-new Masters of Hair celebration will feature an array of famous faces on stage (think Hair Expo Australian Hairdresser of the Year Frank Apostolopoulos, New Zealand Hairdresser of the Year Danny Pato, Sharon Blain, Jayne Wild, Tabatha, the Sassoon duo and more), followed up the next night by the always-inspiring GenNext Gala, as a platform for younger generations. Dmitri Papas and Justin Pace, Caterina Di Biase, Emiliano and Lisa Vitale and Stevie English are among the 2017 mentors for the show. As always, Monday night will close the festivities with the event pinnacle – the Schwarzkopf Professional Hair Expo Awards Gala.
The expo returns to Sydney and a bigger venue, with the floor already filled with a myriad of enticing brands. We’ll be there to absorb it all, and we trust you’ve blacked out the weekend on your calendar. Where else would you rather be?
For more information visit hairexpoaustralia.com
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