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Joico Expand InstaTint Shades Range

Hot Pink, Ruby Red, Light Purple, Periwinkle and Titanium – these are the five newly-launched shades in the lauded Joico InstaTint line, adding to the five existing shades (Fiery Coral, Sapphire Blue, Orchid, Pink, and Mermaid Blue) and continuing the legacy of instant, flexible, vibrant colour, key to InstaTint’s core branding.

Perfect for the upcoming festival season (Coachella, anyone?), the comprehensive ten shade range now allows your clients temporary, shimmering rainbow hues, and ensures colourists can experiment and play with pigments without any of the risk, as colour washes out with just one shampoo. For a retail boost, clients can purchase the colours from your salon to revive colour in between their salon services. In salon, the instant colours are ideally used more permanently in conjunction with Joico’s Color Intensity shades, and they promise no damage of this traditional colour, or they can be used individually for a one-time bold change.

The brand is releasing new looks, hashtags and how-to’s to coincide with the new shades. Over at www.joico.com/joico-videos, celebrity hairdresser Paul Norton is showing off some colour tutorials, including instant seasonal colours and hair art, while #InstaTint and #popyourcolour define the Instagram campaign (share yours to jump on the trend!).

Joico has also recruited Instagram hair expert Janine Ker to create a creative look with the shades, and she has used the range to create hair stencil designs in an array of bright hues.

Consumer, creative and editorial friendly – InstaTint’s expanded range means hairdressers can experiment without any fear whatsoever – that’s a tick from us.

For more information visit joico.com

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