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Pink Hope Begins Pinky Promise 2017 Campaign

A myriad of well-known faces showed up to The Langham, Sydney, on Tuesday, celebrating the launch of Pink Hope’s 2017 Pinky Promise campaign. The charity is aimed at educating and preventing hereditary breast and ovarian cancer, celebrating the power of female friendships and showcasing the importannce of women’s health over an elegant (and very pink) breakfast.

The Pink Promise campaign, now in its third year, aims to educate women, raising awareness about the tools that are available for them to help assess personal breast and ovarian cancer risks. Attendees heard from Pink Hope founder Krystal Barter, who launched the organisation after a double mastectomy due to her own breast cancer diagnosis, as well as speakers including Sarah Powell and Lisa Kidd, and MC’s Elle Ferguson and Tash Sefton. Guests recorded their own Pinky Promises in their Pink Hope notebooks from The Daily Edited, with the aim of holding themselves and their friends accountable to these health-driven promises, for example, regular health checks, exercising or meditation.

Over 10,000 women made this promise in the inaugural campaign in 2015, while 2016 took the campaign global, with ambassadors such as Rosie Huntington-Whitely and Lily Aldridge at the helm. This year ambassadors include Anna Heinrich, Carissa Walford, Caroline Groth, Elle Ferguson and Tash Sefton, as well as LA-based Australian talent such as Ashley Hart, Mallory Jansen, Renee Bargh and Jess McNamee. Guests at the breakfast event included Robyn Lawley, Sam Frost, Lana Jeavons Fellows, Caroline Groth and Carissa Walford.

Sam Frost (right) with best friend Natalie Kelly

Putting women’s health in prime and deserved spotlight, and requesting we all utilise the power of our female friendships to regularly, monitor and ensure this health, the 2017 Pinky Promise puts issues and values significant to women front of mind and in the public eye. For that, we’re grateful.

For more information visit pinkhope.org.au

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