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    <title>Base Breaker</title>
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    <description>Making retouches between blonding services easier and faster, VERO K-PAK Base Breaker from JOICO lifts virgin hair one level in ten minutes with an ammonia free formula.</description>
    <pubDate>Thu, 02 Feb 2012 08:40:56 +1100</pubDate>   
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    <title>Kink, Curl or Twist - The Choice is Yours</title>
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    <description>Unleashing unlimited curl options, muk haircare delivers its own take on styling tools with the new muk Curl Stick.</description>
    <pubDate>Tue, 31 Jan 2012 10:40:46 +1100</pubDate>   
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    <title>Grey be Gone</title>
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    <description>Joining their 18 existing Vero K-PAK Color Age Defy shades, Joico offer 14 new shades armed to fight the battle of grey coverage.</description>
    <pubDate>Tue, 31 Jan 2012 11:15:50 +1100</pubDate>   
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    <title>Star Stylers</title>
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    <description>Wella Professionals launches two new styling products to kick start 2012 - meet the Flowing Form Smoothing Balm and Bold Move Matte Paste.</description>
    <pubDate>Tue, 31 Jan 2012 11:42:20 +1100</pubDate>   
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    <title>Roll With It</title>
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    <description>Hand crafted by a small Spanish family company located on the north eastern coast of Spain, ROLL.BRUSH is the latest styling tool from KEVIN.MURPHY.</description>
    <pubDate>Tue, 31 Jan 2012 10:51:51 +1100</pubDate>   
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    <title>Short &amp; Sweet</title>
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    <description>Never one to rest on their laurels, award-winners Easydry launch the Easydry short hair towel - designed especially for short hair and beauty treatments.</description>
    <pubDate>Thu, 19 Jan 2012 12:30:50 +1100</pubDate>   
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    <title>O&amp;M K-Gravel</title>
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    <description>The latest addition to the Original&amp;Mineral family, K-Gravel delivers the grip and hold needed to achieve matte, textured style without the weight.</description>
    <pubDate>Tue, 10 Jan 2012 14:06:11 +1100</pubDate>   
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    <title>Schwarzkopf [3D]MENSION</title>
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    <description>Engineered especially for men, Schwarzkopf Professional&#039;s [3D]MENSION range targets hair, scalp and roots to provide a full care routine with minimal fuss.</description>
    <pubDate>Tue, 10 Jan 2012 14:59:14 +1100</pubDate>   
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