40 is a major milestone by any consideration, and as such we’re wishing premium professional electrics brand Parlux a very happy birthday. Beginning their journey in 1977, Parlux is celebrating 40 years of success with – what else? – more innovations, and you can welcome their new limited edition tools to the Australian market place by seeing what’s in store and owning a piece of salon history.
Parlux is a brand proudly built on its luxurious, Italian roots, utilising quality raw materials and components, top-quality customer service and a commitment to the salon industry to reach that 40 year milestone with flying colours.
Those colours are a literal representation of the brand, which offers its tools in bright hues such as red, orange, purple and green. In celebration of 40 successful years, the brand has produced its most technologically advanced dryer yet, Parlux Advance, releasing it in limited edition matte blue especially for the occasion.
The light, powerful tool makes use of a K-Advance® motor, Ionic & Ceramic technology, soft switches and an anti-heating front body. The dryer is available in the new blue as well as other dynamic hues such as fuchsia, light gold, white and more. The limited edition light blue dryer also incorporates the ‘40 years Parlux’ logo, making it a truly special tool and a real piece of product history for the lucky hairdressers that grab it while they can.
The commemorative tool was launched at Cosmoprof Bologna in Italy in April this year, and is temporarily available in Australia as of last month. The new graphite hue is also available now on our shores.
The Parlux Hair Dryer is a consistent award winner, winning Best Hair Dryer at the Australian InStyle Beauty Buys Awards for the past twelve years consecutively, all the way back to 2006. The dryer has also won countless international awards, most recently winning Best Hairdryer for 2016/2017 at the Professional Hair Products Awards.
It is this sense of innovation, originality and boldness that has seen Parlux stand out for four full decades. Happy birthday Parlux – 40 years young!
For more information visit datelinecity.com or see more about the new 40th anniversary dryer here.
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