Activance believes that every colour, cut and style should start with the philosophy that healthy hair means beautiful hair. Their strategy is to look to the inside, where the true and natural health of your hair is waiting to flourish… with a little help from Activance Professional
Launched at Hair Expo in Sydney, Activance Professional proved to be one of the most exciting innovative luxury hair health brands to launch in 2017.
The brand commenced it’s Hair Expo campaign with a mesmerizing main stage show titled hair DNA crafted by Activance Professional global brand ambassador Simone Lee. The show demonstrated a world first insight into hair health concepts behind high fashion hair designs the most current being hair braiding.
Simone discussed how the hair follicles are effected by tight braids and how each person’s scalp is different therefore the designs need to consider more than just creative desire.
“This is something the fashion industry is screaming for” said Simone who has seen firsthand the trauma models hair and scalp goes through back stage at fashion week. Her expertise is well known due to her global creative hair and makeup director roles. “Today the models have the power to capture photos of their hair and scalp and document exactly what they go through, much like the consumers in hair salons. Artists have a duty of care” says Lee.
The hair DNA Activance Professional models were flown in from Perth especially for Hair Expo. As part of the Fashion Advocate Life Skills program for indigenous and non-indigenous women, an initiative the Activance Professional is proud to support.
Another iniative that Activance Professional is passionate about is training the industry in Tricology. They sponsored the ground breaking Hair Expo AU Businesses of Trichology Seminar which had attendees heads spinning in all things hair science and innovation.
Following the seminar Activance Professional had their exclusive VIP launch of their stunning hair and scalp line. With 3 key ranges of Density, Alleviate & Vitalise and Purify there are products for every type of salon client.
Densify – These advanced, fragrance-free Densify treatments combine protective antioxidants with powerful Rhodanide, a natural nutrient that’s vital for hair growth. Regular use of Densify results in a healthier scalp, leading to naturally healthy hair with added thickness, strength and shine.
Purity – The fragrance-free Purify shampoo and conditioner range uses naturally sourced anti-pollution ingredients to give hair and scalp the gentlest detox from everyday stressors and irritants. This is the perfect way to prepare prior to using the Activance Professional nourishing Denisty leave-in treatment range.
Alleviate & Vitalise – This leave-in treatment range of scalp soothing and nutrient boosting is an ideal additional product for specific scalp conditions.
Activance Professional has formalising their alignment with the Australian Institute Of Trichology which offers advanced Trichology Education platforms. This shows that Activance Professional is committed to providing innovative hair health education and practical training for hairstylists nationally. The seminars offer not only the latest information about hair and scalp conditions and treatment therapies, it also offers Trichoscopic imaging overviews, hair health salon businesses development practices, consultation and practical therapy practice strategies.
To find out more or to order Activance Professional call 03 9326 8844 or go to www.activancepro.com.au