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Discover the new Goldwell StyleSign & Dualsenses

It’s all about the mix – passion paired with professional know-how, hands-on skills combined with reliable products to create amazing results.

In June Goldwell relaunched both its care and styling ranges to offer a retail system with excellent products based on state-of-the-art research – without forgetting the Goldwell heritage and its exceptional color expertise. Consequently the new products complement every in salon color service and beautify Goldwell color.

Goldwell’s new professional styling range, StyleSign, radiates with new, modern packaging design and outstanding performance due to an upgraded technology and great innovations based on state-of-the-art research. The optimized and self-explanatory product range is composed of 5 segments with a total of 23 products to cater for every  style need.

All products in the range include the innovative flexPROtec complex consisting of 2 parts: 1 – product-specific styling polymers and bamboo proteins create any desired look and help to keep the style natural and flexible. 2 – A new, unique elastomer and UV filter in all products help protect the hair from premature color fade, damaging effects of heat styling and UV-light. The hair surface is smoothened to enhance natural shine.

Goldwell’s new Dualsenses range with 34 retail products in a modernized design captivates with cutting edge technology, like the innovative Luminescine technology in all Dualsenses color segments, combined with intuitive application – for professional and instant haircare solutions, which clients will notice the benefits of immediately. The products are divided into ten segments, each designed to offer solutions for a particular hair type; Color, Color Extra Rich, Blondes & Highlights, Silver, Rich Repair, Just Smooth, Ultra Volume, Curly Twist, Scalp Specialist and Mens.

One of the most innovative elements about the new Dualsenses range is its improved technology leading to reliable and multi-benefit results.

Expect instantly visible and touchable results that you can see and feel thanks to its microPROtec Complex[1]. This works by distributing essential care ingredients quickly and evenly for an efficient effect. In addition, hair color is perfectly maintained, as all Dualsenses shampoos[2] contain Goldwell’s improved FadeStopFormula – which results in an exceptional reduction in color fade.

In addition to microPROtec Complex, each Dualsenses segment contains a segment-specific technology with intralipid, milk or rice protein or kukui nut oil, designed to instantly deliver beautiful hair for every hair type.

A unique segment technology to highlight is added to Dualsenses color segments – Color, Color Extra Rich, Blondes & Highlights and Silver – and contains Luminescine. The new Luminescine technology transforms non-visible UV light into visible light for magnificent brilliance – truly offering the next generation of color luminosity.

For more information visit

[1]  Except Men range

[2]  Except Scalp Specialist Shampoos and Men range