Redken 5th Avenue NYC is proud to announce they are the official supplier of haircare for the 2014 Australian Open.

Redken Australia is currently hosting the biggest international and national names in tennis in the Player Beauty Bar at Melbourne Park. The exclusive hair and beauty facility offers tennis professionals the best in professional hair care and colour including products, services and a team of experienced Redken hairstylists.

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“Redken Australia is thrilled and very proud to be associated with a national sporting event like the Australian Open, offering professional hair services and products to tennis’ elite professionals themselves,” said Olga Zanetti, General Manager of Redken Australia.

“One of Redken’s core values is Inspiration, encouraging hairdressers, stylists and colourists to push the boundaries in creativity and in turn inspiring the hair industry. Over the next couple of weeks, the world will be watching these fine athletes, showcasing their incredible skill, agility and determination and inspiring a whole generation of athletes and sporting fans,” she said.

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Redken Artist and salon owner Gidget Ricca together with her team from Gidget Ricca Hair Studio (Armadale, Melbourne) will be taking residence in the Player Beauty Bar for the entire duration of the Australia Open, as she has done for the past fifteen years.

“It’s been an absolute privilege to work with these elite sporting professionals and such a wonderful opportunity,” said Gidget Ricca. “Many of the players come to visit the Beauty Bar each year, so it’s lovely to see them coming back and that they trust and enjoy the services which we provide. Redken Australia have been so supportive and it’s terrific to be using a professional product of such a high quality in the Beauty Bar and the players love it too!” she said.

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Redken will be supplying their professional hair care and styling products to over 700 players throughout the tournament.

For more information about Redken 5th Avenue NYC visit or for more information about the brand’s involvement with the 2014 Australian Open visit