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Alpha-H Partners with BLC Cosmetics

Leading Australian skincare brand Alpha-H will join with BLC Cosmetics in a three year distribution partnership commencing in October this year. Alpha-H, one of Australia’s most successful international exports, seems a textbook match for BLC Cosmetics in term of integrity, ethos and a commitment to outstanding products and service.


“BLC Cosmetics has been in the Australian industry for over 25 years so it’s only natural for us to want to progress with a company that has proven success with our own backyard,” said Alpha-H Director Michelle Doherty. “Adding Alpha-H to a power-house of other brands under the BLC umbrella, I feel that our customers will really benefit greatly from this alliance.”

BLC Cosmetics currently distributes Thalgo, Essie, Terrake, Kerstin Florian, Gewhol and The Balm Cosmetics. Known for its nurturing and professional nature, the company fully invests itself in making brands as profitable and successful as possible. The dedicated team perform a variety of roles including servicing accounts, product launches, staff training and education initiatives in the cosmeceutical industry.

Consistently striving to reinvent itself and innovate its product base, Alpha-H recently introduced the new Multi-Perfecting Skin Tint, a three in one moisturiser, sheer tint and broad spectrum SPF 15+, that’s also includes a built-in colour matched concealer and compact mirror in the lid. Created with Italian Beauty Designer Mario De Luigi, the product is imbued with White Diamond powder, Sunflower Oil and Rosemary Oil, which diminishes wrinkles, boosts hydration and rejuvenates the complexion.

The product was launched to the media at the famed Grounds of Alexandria, where lunch was served amidst bright yellow sunflowers in the Atrium. Make-up artist Filomena Natoli demonstrated an effortless summer beauty look utilising the product for a natural and flawless finish. Doherty also shared her personal experiences with skincare and explained the many benefits of the product, while beauty media dined on risotto, salad and macaroons.


The Multi-Perfecting Skin Tint launch at the Grounds of Alexandria

Now entering a new phase of business as it joins with BLC Cosmetics, Alpha-H will continue to bring genuine care and ingenuity to its products and the Australian skincare market as a whole.

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