Pioneering professional skincare brand Dermalogica launched a new teen range recently with a flock of excitable adolescents keen to test drive the brand new offering.
Kasey McDonald from Who and Eleanor Pendleton from Famous magazines
The first foray into the teen market for the skin care giant, Clean Start was developed in response to the very specific demands of adolescent skin and what was seen as a gap in the skincare market.
“Most products targeted to this group, primarily girls, contain artificial fragrances, as well as artificial colours, stripping alcohols and other aggressive ingredients, all of which are irritating to the skin. Dermalogica now gives young consumers an alternative which is aspirational, desirable, hip and cool, yet safe and effective,” said Dermalogica Founder Jane Wurwand.
The Australian launch was held in Sydney’s inner-city Darlinghurst where a DJ worked the decks while the crowd sipped on Nudie Juice and munched mini beef burgers while Dermalogica skin care experts were on hand to illustrate the numerous benefits of the innovative new range.
Teens experiment with the new Clean Start range
Consisting of a foaming face and body wash, a hydrating mist, a combined masque/scrub, SPF lotions, clearing and spot treatments and a moisturising lip shine, the range works its magic with a mix of salicylic acid, benzyl peroxide, vitamin E and a whole host of natural extracts.
Teenagers were consulted heavily throughout the development stages of the range – their advice was sought in naming, labelling, packaging and product testing stages to ensure Clean Start had the cultural cred that is vital in appealing to teens – a traditionally tough and sceptical market to crack.
Visit cleanstart.dermalogica.com.au for more information.
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