High end skincare brand Dermalogica has found a new home under international consumer goods giant Unilever, after being bought by the company last week.
Unilever owns over 400 brands ranging from haircare and beauty, to food, and boasts annual sales of over $1 billion. Their unique portfolio includes Lipton Tea, Rexona, Dove, TIGI and TONI&GUY hair care ranges, I Can’t Believe It’s Not Butter and Ben and Jerry’s Ice Cream. The company has recently increased its personal goods sales from just over one third to two thirds of its total sales, and Dermalogica forms part of that equation.
Dermalogica has grown in over 30 years on the market to become a prominent beauty brand that is sold in over 80 countries, including primary operations in Australia, the UK, America, Ireland and Canada. Noted as a prestige skincare brand, it will significantly boost Unilever’s reputation in a higher end personal care space.
“Dermalogica enjoys an outstanding reputation and incredible awareness among skincare professionals and consumers alike, and has a clear positioning as a superior skin health brand that perfectly complements the rest of our prestige offering,” said Unilever CEO Paul Polman.
“Today is a very exciting day in Dermalogica’s journey,” Dermalogica Australia’s general manager, Suzette Cassie continued. “Our partnership with Unilever, one of the most respected names in global personal care, offers new resources and expertise that will bring multiple benefits, particularly for new product development in the professional and retail arena.”
Despite the company shift, Suzette promises it will be “business as usual” for the brand, which will be retaining their headquarters both globally in Los Angeles and locally at Crows Nest. Dermalogica’s biggest ever congress in Las Vegas and a host of new professional and retail launches highlight the brand’s second half of the year.
For more information visit www.dermalogica.com.au
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