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GO SMiLE launches new tooth whitening formula


Beauty fans will sigh in relief as messy, time-consuming and uncomfortable strips and trays become a thing of the past with GO SMiLE‘s new easy to use tooth whitening system.


GO SMiLE’s Jennifer Mathias with Jade Warne from Marie Claire

The last month has been a busy one for GO SMiLE as they launched their latest patented formula to the Australian market kicking off with a media launch on May 14 at Sydney’s Verandah.

Beauty editors enjoyed breakfast canapés, a presentation by GO SMiLE’s director of marketing Jennifer Mathias before testing out the new single dose Ampoule Technology Delivery System™ and watching their smiles whiten.


A model using GO SMiLE at Dion Lee’s RAFW show

Developed by a New York based celebrity cosmetic dentist, the technology was developed to cater to the needs of his often travelling clientele. Manufactured in single use ampoules, beauty fans will sigh in relief as messy, time-consuming and uncomfortable strips and trays become a thing of the past

Teeth can be whitened up to six shades in just seven days – just two minutes in the morning and two minutes at night with the neat soft applicator tip.

The new proprietary ingredient blend in the Smile Whiten System means whitening can be achieved in half the time thanks to a new polymer gel that adheres to the tooth surface and works its whitening magic.

GO SMiLE were also a key sponsor at Dion Lee’s recent Rosemount Australian Fashion Week show where models were able to freshen up their teeth and breath backstage before hitting the catwalk.


Sydney’s Verandah

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