Goldwell have thrown their support behind the McGrath Foundation with their latest campaign, which encourages clients to ‘Go Pink’ on their next visit to a Goldwell salon.

Goldwell Go Pink runs from April 1 to May 31 this year and asks women from all walks of life to step up and add a splash of pink to their hair as a gesture of awareness and support for people going through breast cancer.

Using one of their salon-only colour ranges such as Elumen, Goldwell salons will be customising pink colour to suit any client – from playful highlights to a bold pink overhaul, with hues ranging anywhere from pastel to vibrant and everything in between. From there, clients simply need to upload their new look to Instagram. When tagged with the official #goldwellgopink hashtag and mention of the official @goldwellaus account, Goldwell will donate $100 to the McGrath Foundation for every post.

“Goldwell is proud to continue its support of the McGrath Foundation,” said Louise Chamberlain, Marketing Director for Goldwell. “Through our Goldwell Go Pink initiative we want to raise funds in a fun and colourful way so that the Foundation can continue its great work assisting families affected by breast cancer. We encourage all women to Go Pink at any Goldwell salon across Australia for this very worthy cause.”

Women across Australia can also show support for the Go Pink campaign and the McGrath Foundation without opting to go pink by purchasing any of the Goldwell Kerasilk colour care retail range during the months of April and May. Goldwell will donate a further $2 to the Foundation with every purchase.

The Goldwell Kerasilk colour care range

Petra Buchanan, CEO of the McGrath Foundation, says that the campaign is a great way of showing support for the great work of their nurses around the country. “McGrath Breast Care Nurses make life that little bit easier not only for the women and men diagnosed with breast cancer, but their families as well,” he said.

Congratulations to Goldwell, its salons and its clients for adding colour and funds to a very worthy cause.