Be prepared to see Chanel’s signature sophistication once again, or rather smell it. Karl Lagerfeld Parfums launches this year, and the fragrance promises the same classic elegance mixed with modern innovation that we’ve to expect from the world class brand.
The Karl Lagerfeld emoticons showcase Chanel’s iconic images
“I love perfume. I have worked with fragrances in the past and I’m thrilled to be launching new ones again today,” said Lagerfeld. “I love women’s fragrances and I love men’s fragrances. They make life more beautiful. Perfume is like fashion for the nose.”
The line will be comprised of an Eau De Parfum for women and an Eau De Toilette for men. You’ll be able to spot that iconic Chanel style in the black and white aesthetic, the chic metal and glass employed in the bottle design and the use of raw, high-quality materials that Chanel utilise. “The bottle’s aesthetic is both high-tech and classic,” Lagerfeld explained. “I think now is the right time for it. A touch of high tech and a touch of classic glass for an exquisitely-formed bottle.”
The female fragrance was created by perfumers Christine Nagel and Sege Majoullier, and comprises scents that range from lemon and peach to floral scents such as roses, magnolias and plumeria, anchored by ambery woody notes.
The perfume range is Chanel chic
The male fragrance was created by Jean-Christophe Hérault, mixing lavender, mandarin, apple, violet, sandalwood and amber. It manages to stay modern, classic and vibrant all at once.
The bottle references Lagerfeld’s renowned modernity. Built in black or clear glass with his name stamped in Silver and engraved with his silhouette, the bottle also uses a large metal ring as a nod to the brand’s accessories.
Lagerfeld shot the campaign for the fragrances himself, photographing models Kati Neischer and Baptiste Gabiconi completely in black and white. Lagerfeld’s famous studded glove even made an appearance.
Lagerfeld has crafted a range of emoticons to accompany the fragrances, showing his commitment to branding in its entirety and demonstrating the way we can now communicate almost entirely in Chanel.
“Today’s fashion is no longer simply about clothing. It is about the whole package,” said Lagerfeld. “Not just accessories or glasses, but fragrances, too. It is important for a brand to have its own signature perfume. A fragrance is as important as a piece of clothing.”
The fragrances are available this month from Myer and David Jones.
For more information visit http://www.karlparfums.com/