On Wednesday 30th April, beauty media were treated to a luxuriously decadent evening to celebrate the opening of the new Jo Malone, M.A.C and Bobbi Brown stores in Mosman, Sydney.
Located in the pinnacle suburb in Sydney’s Lower North Shore region, guests we’re invited to move from store to store on Mosman’s Mandalong Street to experience each of the stores offerings.
Jo Malone, Mosman
Beginning at the new Jo Malone boutique, guests were exposed to the quintessentially British, timeless and elegant style of the store which housed the brands collection of stunning bespoke fragrances.
Customers are invited to experience not only advice on styling a scented statement, but also a relaxing arm and hand massage at the Tasting Bar to discover the art of Fragrance Combining.
Guests experience relaxing arm and hand massages at the Jo Malone Tasting Bar
“We have arrived and are excited to be opening in Mosman; a suburb filled with style and history. We are looking forward to opening our doors in our new home and introducing the world of Jo Malone,” said Jo Malone Brand General Manager, Holly Masters.
M.A.C Cosmetics, Mosman
Venturing next door to the M.A.C store, guests entered a world of colour, with a sleek, urban vibe. Four makeup stations and floor-to-ceiling mirrors create an exciting space for both the professional artist and customer to experience M.A.C’s offerings.
As expected from the Artist-led brand, the new M.A.C store will offer clients guidance and professional advice from a diverse range of M.A.C trained men and women to deliver exceptional service to customers with true M.A.C style and enthusiasm.
Moving next door to the very first Bobbi Brown free-standing store and studio in Australia, guests we’re immediately exposed to Bobbi’s unique philosophy and clean and modern aesthetic. Featuring a communal artistry table and private event space at the back of the store, customers are given a hands-on experience with the brand, with the guidance and, if desired, on-the-spot 20 minute makeup lessons with their makeup artists.
Bobbi Brown, Mosman
Kai Vinson, Director of Artistry and Education for the APAC region, addressed guests at the event, “You’ll probably notice a few design elements that are very different from your typical make-up store, but Bobbi loves to have a space that women can come in and feel comfortable to sit down and have a very personal experience to learn about her make-up applications,” said Vinson. “We believe in customising lessons. What is her number one concern? What is her problem and solution? We will really update that.”
Bobbi Brown Make-up Artist Alfie Sadsad with beauty editors at the opening of Bobbi Brown, Mosman
The new Jo Malone, M.A.C and Bobbi Brown stores are located at 1-5 Mandalong Road, Mosman, NSW.
For more information about Jo Malone visit www.jomalone.com.au.
For more information about M.A.C visit www.maccosmetics.com.au.
For more information about Bobbi Brown visit www.bobbibrown.com.au.
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