INIKA ambassador Michael Brown predicts the natural look to be on trend this winter. Dark eyes, soft lips and clean skin will be all the rage in these cooler months, with INIKA products focussing on subtleties, winter glows and an all-natural colour palette.

“For this winter, less is more,” said Brown. “When creating a winter face this season, it’s not about using multiple products, or overtly defining all the features. Keep it simple with a clean base and seek to achieve a glow from within. Add an edgy eye with a subtle shading using a mix of dark and light liners paired with a golden eye shadow, and keep the lip ‘soft’ in balance.”


Michael Brown for INIKA

For that clean face, INIKA offers Organic Pure Primer and Organic Liquid Foundation, which utilises shea butter, calendula, aragan and chamomile oils to soothe and hydrate the skin. The moisture provided by the mixture of both products is essential for the winter months, which have a tendency to dry out the skin. On top of this healthy look, the Organic Sunkissed Mineral Bronzer will highlight a golden glow even with the absence of sun.

Brown recommends emphasising the eyes as the focal point of any make up look this winter, adding some subtle drama to a simple style. The Organic Champagne Crème Colour Eye Shadow is the perfect solution to this, and can be doubled as a highlighter to other parts of the face. The aloe vera, shea butter, jojoba seed oil and sweet almond oil infused within it will add moisture to these areas as well. The dramatic eye will benefit from INIKA’s Organic Cocoa Mineral Liner and Shadow in Forest Gold, which can both be used to add shading and contour to the lash line.


INIKA’s current product line

INIKA’s new line encompasses all the products you’ll need to stay simple, chic and perfectly on trend this winter.

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