L’Oreal has released their first half of 2013 sales, reporting growth in the Professional Products Division.
The Professional Products Division recorded growth of +1.4% like-for-like and +0.6% based on reported figures. According to the brand, the mature markets are still proving difficult, particularly in southern Europe, while the Division continues to be dynamic in the New Markets and is actively pursuing its policy of recruiting new salons.
“Although market growth has been slightly slowing down, L’Oréal continued to demonstrate its good dynamics and recorded a solid first half. Each division and zone is growing and outperforming its market,” said Chairman and CEO of L’Oreal, Mr Jean-Paul Agon.
In the luxury haircare segment, Kérastase (which is growing strongly) is introducing a new category called “Couture Styling” with Kate Moss as its ambassador. Haircare sales are growing, driven by hair oils and the launch of Biolage Advanced by Matrix in the United States. In hair colourants, the revolutionary ODS2 technology is now being rolled out across the Division’s three major brands (L’Oréal Professionnel, Matrix and Redken).
The Division – which remains strongly exposed to mature markets – did however improve its positions in the second quarter. In the New Markets, excluding Japan, all the zones are continuing to grow strongly, particularly in Russia, Brazil, India, Indonesia and Africa, Middle East.
For more information about L’Oreal Professional Products Division, visit www.loreal.com.au.
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