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Wella go for gold

To mark P&G’s prestigious partnership with the London 2012 Olympic Games, Wella Professionals Global Creative Directors have created a golden collection.

White Gold

Josh Wood (Colour) and Eugene Souleiman (Care and Styling) have created a dazzling collection of hair looks which explore the power of gold – The Gold Collection.

White Gold

The Global Creative Directors were inspired by the work of renowned Czech photographer Frantiŝek Dritkol, whose work documented the motion of the human body reflecting the strength, passion and beauty of the Olympic spirit.

Bronze Gold

“I have always been inspired by incredible photography and the work of Dritkol in particular came into my mind for the Olympic Games,” said Eugene Souleiman. “The strength and beauty of his poses and the idea of motion is implicit. We wanted to replicate that concept of motion in hair.”

Bronze Gold

From burnished coppers and shimmering rose gold through to gleaming blondes and translucent white golds, The Gold Collection is styled to maximise the golden hues of each tone using products from across the whole spectrum of Wella Professionals Colour: including Koleston Perfect, Color Touch and Blondor.

Rose Gold

For more information please call 1300 889 886 or visit 

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