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New Courses on Styleicons Education


Hairdressers are constantly seeking ways to increase their skills through education courses and classes. Styleicons Education, INSTYLE’s online education website, boasts over 300 classes from cutting, colouring, long hair and more, plus it’s now incorporating salon management programs and a hair practitioner’s certificate course in Trichology. Welcome Phillip Fernandez from Wizard Business Consulting and David Salinger from IAT – International Association of Trichologist.

Phillip Fernandez, Director and founder of Wizard Business Consulting

Phillip Fernandez is a Human Strategist and Director and founder of Wizard Business Consulting – a very successful and unique business coaching and training company in Australia and New Zealand. You can buy his set of his DVD’s online at Styleicons Education. Phillip’s five part module program is designed to raise the self-belief of your growing staff, instil positive behaviour change, create professional communication skills and be accountable for achieving their personal work targets and a concerted effort to increase retail sales. It’s based on Neuro Linguistic Programming – a powerful modality that creates behaviour change to produce excellent results.

Each module runs for 2 hours and comes with softcopy PDF Master notes.

Module 1 – The Psyche of the Professional Hairdresser –It all starts with Self Belief.

Module 2 – Understanding Personality Styles –The Understanding of Genetic Profiling in effective communication.

Module 3 – Getting to know the Client-Caring and Empathy that brings on Sales.

Module 4 – How can we make a Difference Module-Understanding Client Psyche.

Module 5 – Service with a Smile-It is all about Values & Expectations.

Phillip has acquired over 25 years of experience in the corporate world of high-powered, fast-moving multinational companies working mainly in Australia and New Zealand, with exposure to Europe and Asia. He has held numerous senior management roles as National Sales Manager, General Manager and Human Resource Director and created his mark with companies like Schwarzkopf, L’Oréal, Revlon, Redken and Esselte, to name a few. Phillip can also work one on one with your salon to deliver personalised education programs to suit your specific needs.

David Salinger’s Hair Practitioner’s Certificate Course is designed for individuals who are associated with the hair industry and want more in-depth knowledge of the hair, how it is affected by chemical processes and, finally, information about some common hair loss problems. The first part of this course is designed to provide you with a working knowledge of the physical and chemical processes of the hair and scalp. It will then discuss how chemical processes to the hair can lead to hair breakage. Finally, it will discuss the most common hair loss problems that can affect the hair.

David Salinger

The lessons are:

1. Functions and structures of the skin

2. Glands of the skin

3. The chemistry and physiology of the hair

4. Nervous and circulatory support systems

5. Amino acids and bonds in the hair

6. pH

7. Cystine, cysteine and permanent waving

8. Colouring and decolouring

9. Diffuse hair loss

10. Genetic hair loss in men and women

11. Scarring alopecia

The text is illustrated with diagrams and photos.

The goal is to give you some basic knowledge about the hair and scalp so that you can then understand how internal and external factors can cause hair loss and hair breakage. The course consists of a CD Rom with the text, photos and diagrams plus two DVDS of four lectures including Relevance of pH, Disulphide Bond, Patches of Baldness, and The Microscope (the “Hairdressing Science Lectures”).

Once you have completed the course, you will sit your exam either under supervision OR via the internet. There is no time limit for the course – you go at your own speed.

The cost of AU$375 for this course can be credited towards the full trichology certificate course should you decide to continue your studies. 

To find out more about either Phillip or David’s courses, go to www.styleiconseduction.com.au – click on the Books, DVD’s and Courses button and scroll through what’s available.

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