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Shortcuts Night School

Now in its second year, the 2012 Shortcuts Night School offers a program of interactive workshops running nationally throughout the year.

In this exciting series, Shortcuts will cover everything salon and spa owners need to know about the latest industry trends and technologies, and how to make them work for their businesses.

Whether you are interested in online booking, digital marketing or client relationship management, come along to find out how it works and have your questions answered by industry experts.

Topics include:

MAY: Shortcuts to Making Money
Minimise loss and maximise profits this year with our “Top 7 Money Making Tips”. Come along to this workshop to find out specific ways you can boost your salon’s revenue with Shortcuts. Our experts will also show you how you can deliver better customer service and give your clients what they really want.

JULY: The Ultimate Client Experience
When it comes to client retention, nothing is more important than delivering customer service that is memorable for all the right reasons. With a focus on how to create “the ultimate client experience”, we will show you how to manage your client contact at every step of the way. 

AUGUST: Five Ways to Boost Online Bookings
Looking to build your online booking figures and make the web work for your salon? Paying attention to the latest consumer trends, we will show you how you can capitalise on the latest technologies to bolster your online bookings in 5 easy steps.

SEPTEMBER: The Secrets to Successful Email & SMS Marketing
Creating successful email and SMS marketing campaigns is easier than you think. Covering everything form strategy to presentation, cross-promotion and maintenance, we will share our six top secrets on how to create a relevant and timely marketing campaign that achieves real results for your salon.

OCTOBER: Australian Salon Industry Market Insights: How do you measure up?
How does your business measure up to the competition? Covering all aspects of the Australian salon industry, find out in-depth information about how your competitors operate including average number of services and retail products sold as well as overall revenue generated.

*Tickets are $55 per person*
To book visit

 or call 1300 664 350

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