Australia’s biggest media and marketing conference, Mumbrella360, is set to return to Sydney’s Carriageworks from 27-29 May. Now that Mumbrella is part of The Intermedia Group, which also publishes INSTYLE and Styleicons, we’re excited to offer our readers an exclusive 20% discount on tickets, using the code M360SI25.
While Mumbrella360 spans a broad spectrum of the media landscape, this year’s focus on creativity, brand development and marketing effectiveness will resonate with hair salon owners and suppliers keen to refine their marketing strategies in an increasingly competitive environment.
Over the course of three action-packed days, attendees will have the opportunity to gain insights from more than 90 industry experts. Pick from 10 curated content streams, designed to address current challenges and emerging opportunities.
Salon operators will find the ‘CMO Unplugged’ panel particularly valuable, featuring esteemed marketers from prominent brands such as IKEA, REA Group and Goodman Fielder. They will share essential strategies for staying culturally relevant, effectively leveraging technology, and measuring the return on investment for marketing – all invaluable knowledge for businesses aiming to build customer loyalty and achieve growth.
Sessions led by specialists will explore the impact of AI on content creation and automated processes, including a case study presented by Katie Dally, General Manager of Brand, Creative, and Operations at Endeavour Group. With beauty brands constantly looking for cultural relevance, a panel that includes TikTok Australia’s head of partnerships, Amy Bradshaw, will explore the role cultural presence plays in driving real business impact.
Among other highlights are insights from ALDI’s Marketing Director, Jenny Melhuish, and the creative leaders at BMF on transforming bold ideas into real business successes. Shaun Briggs from Specsavers will share strategies for injecting personality into brand communications to boost client loyalty and sales – another crucial strategy for salons seeking to enhance client engagement.
Keynote speakers will also include John Schoolcraft, Global Chief Creative Officer at Oatly, and Avery Akkineni, Global CMO at VaynerX, both providing innovative perspectives on brand building that beauty businesses can learn from.
With shrinking attention spans and intense competition, the theme of the 2025 conference, FAME, aims to assist brands—regardless of size—in effectively capturing and retaining consumer interest.
Don’t miss this opportunity to connect with Australia’s leading marketers and media professionals. Visit Mumbrella360 to view the full program. You can claim your 20% discount by using the code M360SI25 at checkout.
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