Earlier this month, over 1000 hairdressers travelled in the metaphorical time capsule that was the 12th Annual Keune Foundation Ball, transporting themselves to 1960s Baltimore as soon as they entered the doors of Ms Collins in the Melbourne CBD. Hairspray-themed and held over the June long weekend of Hair Expo, the venue hosted 1100 Keune clients, who all contributed to a great cause, with the event raising $26, 000 for the Keune Foundation.
The Keune Foundation was established in 2005 by Keune Haircosmetics Australia Founders Hans and Theresa Van Der Velden, and provides assistance to Australian families who have a child with a life threatening illness. As well as funds raised at the ball, the brand donates 10 cents from every one of their Tinta Color tubes sold across Australia, a big contribution, considering the product is Keune’s number one selling professional hair colour. The foundation has helped over 480 families with these donations.
The evening saw hairdressers adorned in Tracy Turnblad-style costumes (with some very brave man going full-John Travolta and dressing as Edna) with puffy skirts and the requisite big hair. Ticket sales, silent auctions and themed photo booths made up the impressive final sum, with Keune absorbing all the administrative costs and donating all the money to the foundation. A suitably 60s soundtrack, old school-style street food and festive vibe brought the Hairspray theme to life.
“This year’s event exceeded all expectations, raising a phenomenal amount of donations for the foundation,” said Hans. “We cannot thank our clients and sponsorship partners enough for making this year’s event another successful one.”
For more information visit keune.com.au