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L’Oreal Professional at Hair Expo 2013


Taking to the Hair Expo exhibition floor once again is the L’Oréal Professional Products Division with their brands, L’Oréal Professionnel, Redken 5th Ave NYC, Matrix, Kérastase Paris, Shu Uemura and Pureology.

Matrix on stage at Hair Expo 2012

The L’Oréal Professional Product Division stand will be a must-visit location, giving visitors the opportunity to experience all of the brands first-hand, meet the leading brand ambassadors, and see the latest trends in colour, cutting and styling.

Over the three-day event, L’Oréal Professionnel, Redken 5th Avenue NYC and Matrix will each be taking to the Main Stage with various shows and presentations.

L’Oréal Professionnel Ambassadors Caterina Di Biase and Damien Rinaldo will both present parades showcasing their own interpretation of L’Oréal Professionnel’s exquisite Spring Summer Colour Collection titled Ombres Nature.

Also taking to the Main Stage will be L’Oréal Professionnel’s H3 Ambassador Joe Cotroneo presenting the latest international cutting and styling collection direct from Paris titled Backstage.

L’Oréal Professionnel Ambassador Brad Ngata on stage at Hair Expo 2012

The L’Oréal Professional Products Stage will see the The L’Oréal Professionnel COLOUR.ist Team Danielle Solier and Brett Albury present all-things-colour with expert tips and advice to achieving the ultimate colour result in the salon.

On show at GEN NEXT – sponsored by INSTYLE – will be the fantastic L’Oréal Professionnel i-D Artists presenting their show, Kaleidoscope, to take the audience through the fascinating evolution of colour.

Headlining international artist George Garcia will inspire audiences at the finale for the GEN NEXT show for Redken 5th Avenue NYC, exploring different subcultures from Goth to Glam Rock.

Matrix on stage at Hair Expo 2012

Philip Barwick and Kristina Russell will join George on the Main Stage with a series of creative demonstrations covering styling, cutting and colour.

Matrix will be drawing the crowds daily with their education seminars at the L’Oréal Professional Products stage and Main Stage with presentations by industry stars Benni Tognini with David Martin, and Andrew De Deugd, Peter Dorio and Matt Johnson who will be taking to the Main Stage for Matrix at GEN NEXT.

Andrea and Peter’s Matrix Global Trend Collection titled Digital Edge will be a crowd pleaser, using the new ColorInsider colour palette to present futuristic cuts and flashes of colour.

Hair Expo will be held over the June long weekend – June 8th to 10th – so be sure to mark your calendar. The L’Oréal Professional presentations will be ones not to be missed!

L’Oreal Professionnel ambassadors on stage at Hair Expo 2012

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